WRU
World Research Union Researcher Profile
Valliappan Raju
Valliappan Raju
Professor of FinTech
🏛 GISMA University of Applied Sciences
🌍 Germany
🪪 WRU000002 Economics & Business ✅ Verified Member 📡 1 Pulse
📝 Research Biography
Vally is associated with GISMA University of Applied Sciences, Germany as Professor of FinTech. Recognized as Top 2% Scientist in World (2025) by Stanford Univ., and Elsevier's database. He is also engaged with MAHSA University (Malaysia), Brno Univ. of Tech. (Czech Republic), Saveetha Univ. (India) in Adjunct roles and part of World Bank's CSO. Holds Postdoc in FinTech from IIUM, Malaysia. Specialized in Research Methodology, FinTech, Entrepreneurship, Anthropology, Data Analytics. Working on (2025) FinTech applications for AML, UPS with DeFi. Forte remains in International grants, publications, patents, University ranking compliances.
📊 Research Impact
Source: Self-reported · Updated: 20 Apr 2026
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0
Publications
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0
Citations
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h-index
Relative Research Impact
Publications
341
Citations
3596
h-index
30
Metrics reported by researcher from Self-reported. WRU does not independently verify these figures.
🏅 Membership Credentials

Valliappan Raju is a verified member of World Research Union with Member ID WRU000002. Membership valid until 16 March 2027.

🏅 WRU Badge 📜 Certificate
📡 Research Pulses 1 published Global Feed →
Valliappan Raju
Valliappan Raju
Professor of FinTech · GISMA University of Applied Sciences
📄 Paper 28 Apr 2026
Experimentally Evaluate the Social Media Utility based Purchase Power Parity (PPP) using Artificial Intelligence (AI) Powered FinTech assisted Analytical Framework for Consumer Financial Insights
The evaluation of Purchase Power Parity (PPP) through traditional methods mainly depends on macroeconomic data including price indices together with GDP statistics and exchange rates. The research develops an AI-enhanced analytical system that conducts experimental Social Media Utility-based Purchase Power Parity (PPP) evaluations through financial consumer insights from FinTech information platforms. The computational framework implements Natural Language Processing technology on unfiltered social media information and FinTech behavioral patterns to develop an index measuring digital spending behavior influence known as Social Media Utility Index (SMUI). Deep learning LSTM and CNN models along with reinforcement learning-based adaptive adjustment processes personal finance data to match it with global PPP metrics obtained from World Bank and IMF institutions. The AI platform performed sentiment analysis by reaching an average accuracy level of 91.4% for expense predictions and produced 88.7% accuracy when analyzing PPP-adjusted behavioral activities. Research conducted in 10 worldwide regions demonstrates that online utility ratings establish solid statistical relationships with the spending power observed in each area. The proposed framework introduces a fresh perspective that both interprets PPP as both a quantitative economic tool and as a people-centered market construct. The system provides XAI features that establish transparency as well as practical interpretability options for users. The research integrates economic concepts with AI analytics to create customized financial systems which enable worldwide economic flexibility
🔗 https://doi.org/10.1109/ICFTS62006.2025.11031500